"For All the Dorothies": Motherhood as a Campaign Strategy in Hillary Clinton's 2016 Presidential Television Ads

  • Elizabeth Elianet Nichols Northern Arizona University, Flagstaff, Arizona, USA

Abstract

This paper looks at the television ad campaign for Hillary Clinton’s 2016 democratic nomination and specifically why children figure so predominantly in her television presence from April 2015 to February 2016. Focusing mainly on the early campaign for the democratic nomination rather than the actual presidency, it is clear that children appear significantly more often in Clinton’s ads than in those of her opponent, Bernie Sanders. This paper argues that the difference here is due mainly to gender, specifically America’s perceptions of female gender roles and the predominantly male attributes associated with power. Children, in Clinton’s 2016 campaign, therefore act as a way to associate Clinton with a traditionally more feminine sphere of power through motherhood, placing her in the position of nurturer for the USA through the presidency and consolidating her roles as both a woman and political leader.  

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Published
2017-05-10
How to Cite
NICHOLS, Elizabeth Elianet. "For All the Dorothies": Motherhood as a Campaign Strategy in Hillary Clinton's 2016 Presidential Television Ads. International Journal of Social Sciences, Humanities and Education, [S.l.], v. 1, n. 2, p. 66-78, may 2017. ISSN 2521-0041. Available at: <http://ijsshe.com/index.php/ijsshe/article/view/23>. Date accessed: 02 feb. 2023.
Section
Articles